In 1948, William Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955.
Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 30 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
At the end of 2010, there were 9,760 Dunkin' Donuts stores worldwide, including 6,772 franchised restaurants in 35 United States and 2,988 international shops in 30 countries.
Samex, Ltd. is the franchisee which develops and manages the brand in Bulgaria.The chain entred Bulgarian market in 1996 and now there are 10 stores, all of them located in Sofia.